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RED Begins Multimillion Redevelopment At Jefferson Pointe

An extensive multimillion revitalization project at Jefferson Pointe is now underway as RED Development has broken ground at the Fort Wayne shopping and dining destination.

The redevelopment project, designed to create an elevated visitor experience, will introduce a pedestrian-friendly main street to provide shoppers with convenient access to interior shops and additional parking. The project is slated for completion by mid-2020.

“Our vision for revitalizing Jefferson Pointe is to create a more vibrant and appealing environment for our guests and tenants and reestablish it as the premier shopping, dining, and entertainment destination in Fort Wayne,” said Jeff McMahon, managing partner at RED. “The upgrades, including, a new, interior main street with an engaging streetscape will combine the best of improved convenience throughout the courtyard and a dynamic environment with heightened walkability for shoppers, while also attracting new, best-in-class merchants.”

The new street will extend from the existing roadway in front of AMC Theatres to the fountain in front of Von Maur, with connections to the northern and southern parking lots. The street will feature pedestrian-friendly design elements that will preserve Jefferson Pointe’s ability to host much loved community events.

Other components of the project include major aesthetic updates throughout the property such as lighting upgrades within interiors and exteriors of buildings, new art and décor throughout, a refresh of the property’s paint and signage and concrete and asphalt repairs.

“The new touches will enhance the ambiance of Jefferson Pointe and ensure it remains a place where families and friends can gather, socialize and enjoy increased accessibility to top-notch shopping and dining,” McMahon said. “The improved access, visibility and convenient parking will make Jefferson Pointe even more attractive to new, best-in-class tenants.”

Jefferson Pointe is a regional destination providing shopping, dining and numerous family-friendly and social events throughout the year. Currently home to over 60 shops and restaurants organized around beautifully landscaped courtyards and streetscape, it is one of the premier open-air shopping centers in the upper Midwest. Anchored by Von Maur, Jefferson Pointe showcases popular restaurant, entertainment and retail brands such as AMC, Victoria’s Secret, ULTA, Buckle, Old Navy, Panera Bread and Starbucks.

For more information on Jefferson Pointe, visit For more information on RED Development, visit