Patterson Riegel Advertising, Inc. is celebrating 30 years in business this week. Matt Henry founded Patterson Riegel on August 26, 1988 and continues to serve as the agency’s president and CEO. Henry founded the agency after realizing that there were only a few local, full-service ad agencies interested in serving small, start-up businesses.

Henry believed that he could fill that void, and his three decades of success confirms his intuition. “Initially we specialized in desktop publishing,” he recalled. “In the mid-80s we were riding the wave of the new industry created when personal computers became affordable and readily available.”

Since then, PRA has grown from a handful of clients into a full-service ad agency specializing in all areas of marketing services including public relations, image campaigns, communication and service planning, creative, media placement/buying, research, ad specialty products, web design and social media.

“We help our clients identify their advertising needs and determine their target market,” says Henry. “And from there we develop an advertising campaign that addresses those marketing goals and fits within their budget.”