To celebrate its 20th year in business, Big (Brand Innovation Group) has launched the 20/20 Initiative. Big created the 20/20 Initiative as a way to give back to the community that has nurtured its continued growth.
“We’re so grateful to the people and clients who made us who we are today,” says Big Founder and Creative Lead Chad Stuckey. “On behalf of everyone who has helped us grow, we’re sharing our talents with deserving local organizations.”
Throughout the next year, Big will donate 20 projects free of charge to regional nonprofit organizations. Projects won’t be limited to a set number of billable or working hours, and will include branding, marketing, digital and design services.
“This is an opportunity for Big to apply our creativity and strategic thinking in new ways,” says Ben Gregory, Director of Strategy at Big. “Our vision is to give each organization finished, functional tools they can use to reach their goals. Each project will be different – a new identity, digital ads, web design, a video – it all depends on what each organization needs.”
The 20/20 Initiative has already yielded an awareness brochure and television PSA videos for Matthew 25 Health and Dental Clinic. Upcoming 20/20 Initiative partners include TEDx Fort Wayne, The Rescue Mission, and the Boys and Girls Club of Fort Wayne.
Big will announce finished 20/20 Initiative projects throughout the year. A client open house is planned during the summer to celebrate Big’s 20th anniversary and the 20/20 Initiative.