A home-grown success story, Founder/CEO Britney Humphrey is a serial entrepreneur in the beauty industry and she’s on a mission to bring affordable luxury to women everywhere. With her finger on the pulse of industry trends, she’s expanding her footprint —literally— into Glenbrook Square with the launch of a beauty vending machine. Be Minked Beauty is her signature line of mink eyelashes and variety of beauty products.
“The Be Minked brand is synonymous with being your authentic self,” she said. “I want people to feel good about themselves without having to spend a fortune on beauty. That’s why, by design, Be Minked is accessible to the average consumer. The beauty vending machine will add an element to convenience for my eyelash customers, who are often busy and on the go.”
According to Humphrey, this idea is a novelty. To her knowledge, no one else has successfully launched a beauty vending machine before. She’s excited about the possibilities and the positive momentum so far.
In her words, “the beauty vending machine will be located near Victoria’s Secret, an ideal location for my target market,” she said. “In addition to Glenbrook Square, Be Minked has an online presence and can be also be found inside Hollywood Beauty locally.”
The entrepreneur, business student and mother has high hopes for the future of Be Minked — she plans to franchise the concept and expand to shopping centers in other markets nationally and globally. She also aspires to open the first Black beauty supply store in Fort Wayne.