The Northeast Indiana Regional Partnership announced today that local marketing and communications professional Kate Virag is joining the executive staff to serve as Vice President of Marketing & Strategic Communications.
In this role, Virag is responsible for planning, overseeing and executing all marketing and communications efforts for the Regional Partnership and acts as the primary media contact for the organization.
“Kate is an excellent addition to the leadership team of the Regional Partnership,” said John Sampson, President and CEO of the Northeast Indiana Regional Partnership. “Kate brings a wealth of experience and expertise in marketing and strategic communications to contribute directly to the growth of our region.”
She joins the Regional Partnership with direct experience in marketing, communications and public relations in retail and fashion, most recently with Matilda Jane Clothing and Vera Bradley. Working with these passion brands has allowed her to focus both nationally and regionally and to execute creatively through collaborations, social media activations and events.
"I am honored to join this talented and passionate team, and I’ve been impressed by the dedication to the mission from each of its members. I am from Northeast Indiana, and I can proudly say it is the place I have chosen to call home – to live, work and raise my family," said Kate Virag, Vice President of Marketing & Strategic Communications. “I look forward to building on the impactful work this team and its partners have already accomplished and to continue to tell the story of Northeast Indiana.”