Girl Scouts Unveil New PSA, Anthem On Giving Tuesday

Today, on Giving Tuesday, Girl Scouts of Northern Indiana-Michiana revealed the new Girl Scout Public Service Announcement — “I’m Prepared.” The PSA brings to life Girl Scouts’ new brand platform, which celebrates every girl’s inner G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™. The PSA is a visual representation of how Girl Scouts prepares every G.I.R.L. to practice leadership like a Girl Scout––uniquely encouraging girls to cultivate grit, problem-solving, risk-taking and leading with empathy. Set to Girl Scouts’ new pop anthem, “Watch Me Shine,” the PSA is co-written by songwriters Liz Rose and Emily Shackelton, and performed by Shackelton with Girl Scouts singing backup vocals. Both songwriters, as Girl Scout alumnae, are go-getters and risk-takers themselves. Visit GirlScouts.org to listen to and download “Watch Me Shine.”

Giving Tuesday is a global day of giving that harnesses the collective power of individuals, communities and organizations to encourage philanthropy and to celebrate generosity worldwide. Earlier in November, GSNI-M announced it would participate in Girl Scouts’ first-ever national small-dollar donation platform with a mobile giving option, part of a new campaign called ToGetHerThere: The Girl Scout Challenge. With the new donation platform, Girl Scouts is underscoring how girls’ vision and leadership can have far-reaching effects within their respective communities and beyond. Donations will be split between GSUSA and GSNI-M to ensure that they can continue to provide transformative, impactful, girl-led programming, combining STEM, the outdoors, life skills, entrepreneurship, leadership and civic engagement.

“There’s no better time to invest in girls than on Giving Tuesday,” said Sharon Pohly, CEO of GSNI-M. “Girl Scouts are doing amazing things in their communities each and every day. In supporting our mission, you are supporting leadership development for girls, which will have far-reaching effects for our society.”