Girl Scouts of Northern Indiana-Michiana today announced it will be joining Girl Scout councils across the country this holiday season in leveraging Girl Scouts’ first-ever national small-dollar donation platform with a mobile giving option. The pilot program is part of a new campaign called ToGetHerThere: The Girl Scout Challenge, and is designed to challenge society at large to invest in girls’ leadership development so they can maximize their potential. Empowering girls to change the world for the betterment of all through sustained philanthropic support is at the core of the new campaign.

“This program gives well-intentioned groups, organizations, and individuals the ability to easily invest in girls and their abilities,” said Sharon Pohly, CEO of GSNI-M. “For over a century, Girl Scouts has been at the forefront of helping girls unlock their potential and become leaders. We’re challenging society to step up and support girls through philanthropic investments that help turn them into leaders.”

The program facilitates small-dollar donations online at www.girlscouts.org/investingirls and by texting “InvestInGirls” to 41444, allowing those who give to support the Girl Scout movement and contribute to the skill-building and leadership development of girls everywhere. ToGetHerThere: The Girl Scout Challenge marks the first time Girl Scouts across the country will have a national giving platform active during the annual Giving Tuesday event, a worldwide day of giving powered by the impact and influence of social media and collaboration.