Today, National S’mores Day, Girl Scouts of the USA (GSUSA) announced, in celebration of 100 years of Girl Scouts selling cookies, that the organization will introduce two commemorative Girl Scout S’mores™ cookies. Girl Scouts of Northern Indiana-Michiana (GSNI-M) will add one of the newly introduced cookies to its 2017 lineup, where it will join classics like Thin Mints®, Caramel deLites, and Shortbread.
GSNI-M will offer a s’mores-inspired crispy graham cookie double-dipped in a crème icing and coated in chocolate. This clever take on the campfire treat was developed in response to popular consumer trends. It is vegan, and free of artificial colors, preservatives, and partially hydrogenated oils. The last new Girl Scout Cookies, including the gluten-free Trios, were introduced in 2015.
”We look forward to introducing this delicious new cookie to our loyal cookie customers,” said GSNI-M CEO Sharon Pohly. “Cooking s’mores is an iconic Girl Scout activity, and this cookie lets the public support girls while growing their everyday leadership skills through Girl Scouts.”
GSUSA will be prompting consumers to share how they “s’more” on social media, using #NationalSmoresDay and tagging @GirlScouts.
The tradition of making and enjoying s’mores in the outdoors was popularized by Girl Scouts as early as the 1920s. The organization was one of the first to publish the iconic recipe under the name “Some More” in a 1925 issue of Girl Scout Leader magazine and, then, as “somemores” in an official 1927 Girl Scout publication. The popular s’mores recipe is just one component of Girl Scouts’ longstanding commitment to the outdoors, a cornerstone of the organization that plays a vital role in girls’ leadership development. According to the Girl Scout Research Institute (GSRI) More Than S’mores report, there is a clear connection between outdoor experiences and girls’ understanding of their leadership potential. Girls who spend time outdoors through Girl Scouts eclipse their peers in environmental stewardship, more readily seek challenges, and are better problem solvers, all of which are traits needed for twenty-first-century leadership. When consumers purchase a box of Girl Scout S’mores cookies or any other variety of Girl Scout Cookies, they are investing in a girl’s future and can feel good that their Girl Scout Cookie purchase powers amazing experiences for girls.
To learn more about the new cookie varieties and find out when Girl Scouts will be selling cookies near you, visit www.girlscoutcookies.org or use the official Girl Scout Cookie Finder app, free for your iOS or Android phone or mobile device. For more information about Girl Scouts and how to join or volunteer, visit www.girlscouts.org/join.