SUBWAY® restaurants has launched the “Fresh Water 4 All” campaign in an effort to help alleviate the global shortage of clean drinking water.
During the promotion, customers are encouraged to visit participating SUBWAY® sandwich shops from July 11 to August 31, 2016, and purchase a bottle of Dasani® water. For every bottle of water sold, SUBWAY® will donate 30 cents to help build a well in Kenya. That amount supplies clean drinking water to one person for one month. SUBWAY® has committed to a total donation of $125,000.
To call attention to the growing worldwide shortage of clean drinking water, SUBWAY® is partnering with World Vision, the largest nongovernmental provider of clean water in the world. This humanitarian organization is focused on providing clean water and sanitation to the most vulnerable populations in the hardest-to-reach places around the world.
Nearly 1,000 children under age 5 die every day from diarrhea caused by contaminated water, poor sanitation and improper hygiene. World Vision will use the donation by SUBWAY® to build a well in Kenya, a country of 44 million people in eastern Africa.
“It’s not every day that we have the opportunity to work on a project that saves lives,” says Kara Kelley, Vice President at Asher Agency, which is managing the promotion for SUBWAY®. “We are thrilled to be working with World Vision to positively impact the lives of people, not only this year, but ultimately for years to come.”
For $125,000 World Vision can co-design and install with community and local partners a solar-powered water system to provide clean water for 1,600-plus people. Thecost includes:
· Infrastructure: water mapping and siting; operation and maintenance of the drill rigs (fuel, drilling mud, and drill bits); salaries and benefits for the drilling team; water quality tests; pipes, gravel, filters, a hand pump, and the cement apron that goes around each well.
· Capacity building: organizing of the water committee; training and equipping mechanics to perform pump repairs; and promotion of community contributions such as like manual labor, local materials, and funds for pump maintenance and repair.
· Program Oversight, Management, and Quality Assurance: technical support, human resources, IT (computers and connectivity), accounting (financial controls, reports, and audits), monitoring and evaluation, and communications.
· Leveraged support: community training on proper hygiene and sanitation.
Individuals may also donate directly to the project at www.freshwater4all.com. Donors may share their participation on social media using the hashtag #igavecleanwater.
Some 2,220 SUBWAY® sandwich shops are participating in the promotion. They include markets in these states:
· Indiana: Indianapolis, Fort Wayne, Evansville, South Bend, Terre Haute
· Ohio: Toledo, Lima
· Kentucky: Louisville, Lexington, Bowling Green
· Maryland: Baltimore
· North Carolina: Greenville, Wilmington
· Georgia: Macon, Columbus, Albany
· Florida: Gainesville, Tallahassee, Panama City
· Mississippi: Jackson, Hattiesburg, Meridian, Greenwood/Greenville, Biloxi, Columbus/Tupelo
· Louisiana: Lake Charles
· Texas: Beaumont
· Alabama: Dothan, Montgomery